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Start Me Up!' is a compendium of innovative corporate design for a new generation. Brimming with imaginative business ideas that range from a turban tailoring house to an artistically ambitious mattress manufactory, it presents brands that break away from stereotypes through their visual identities. The book also shows that entrepreneurship today is more personal than ever before. It features outstanding work that results when young founders turn to creative agencies that then transform their business ideas into personalized narratives through visual storytelling strategies. From a beauty parlor in Singapore to a whisky distillery in Finland, from cutting-edge logotypes to high-quality packaging, 'Start Me Up!' truly showcases the best in branding from around the world.

Design --- Emballage --- industriële vormgeving --- designers --- ontwerpen --- Marketing --- industrial design --- design [discipline] --- ontwerpers --- Reclame --- Vormgeving --- 766:659.126 --- 766.039 --- Grafische vormgeving ; logo's ; emblemen ; merken --- Huisstijl --- Communication Design --- Packaging design --- Corporate Design --- Brand Communication --- Grafische vormgeving ; 21ste eeuw --- 754.21 --- huisstijl --- logo's --- Gebruiksgrafiek ; logo's ; handelsmerken labels --- Gebruiksgrafiek ; 2000 - 2050 --- grafische vormgeving, corporate identity --- China --- 766.31.044 --- Grafische industrie en ontwerp ; beeld ; reclame ; thema's ; huisstijl van specifieke merken ; branding

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Surprising spatial experiences for all senses: This book features art, interior design, architecture, and striking scenography that leave lasting impressions. It is not a paradox that today--in the era of digitalization and e-commerce--the creation of tangible spaces is gaining in importance. A personal encounter triggers profound thoughts, strong feelings, and memories that last. In other words, the foundation of a meaningful relationship between artist and audience, museum and visitor, shop and customer, or brands and their communities is based uopon an unforgettable experience. Yet all these groups are more discerning than ever before: They want a personalized moment, want to be informed and entertained, pampered, surprised, and inspired. Liquid Spaces shows the many different ways in which this desired effect can be achieved. Galleries, museums, temporary events, pop-up shops, and flagship stores provide the settings for a wide spectrum of unconventional architecture and interior design, where playfully experimental installations or complex productions can be presented. Surprising materials, colors, shapes, and surfaces provide the props, which alongside innovated smells, sounds, and lighting concepts come together in expansive, stage-like gestures with sculptural details. High-end cars are presented like works of art. Art is displayed in the laboratories. Workshops become sacred sites of authenticity. The line between art and commerce is fluid; the quality of the experience is all that matters. Artists, scenographers, and architects, as well as interior and exhibition designers create these extraordinary situations. Liquid Spaces presents the most innovative concepts, most radical designers, and most demanding clients. Those who manage to create incomparable event spaces with local and international appeal, and those responsible for adding the next destination of must-see locations to the map.

scenography [discipline] --- galleries [display spaces] --- perception --- exhibiting --- installations [visual works] --- trompe-l'oeil --- geometry --- light [energy] --- design [discipline] --- architecture [discipline] --- interactive art --- interior decoration --- 7.049 --- 7.039 --- Ingrepen in en buiten de architecturale ruimte ; 21ste eeuw --- Installaties ; met simulatie van vloeibaarheid, beweeglijkheid --- Experimentele 3D environments met licht, geluid, textuur --- Scenografie --- Beeldende kunst ; participatie van de toeschouwer --- Iconografie ; verschillende onderwerpen --- Kunstgeschiedenis ; 2000 - 2050 --- Exhibitions --- Design. --- Psychological aspects. --- Scénographie --- Installations (art) --- Spectaculaire --- Illusions d'optique --- Dans l'art. --- Scénographie --- doolhof

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typography --- digitale vormgeving --- ontwerpen --- typografie --- Grafische productieproces --- Grafische sector --- Industrie --- Voorlichting --- Reclame --- Spionage --- Communicatietheorie

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Wonen en werken is meer en meer 'mobiel' zijn: leven, werken en wonen in een caravan, een busje, een gedeeld prefab kantoor ... Die diverse leef- en werkstijlen komen tot uiting in deze uitgave.

721 --- 721.7 --- 721.1 --- Architectuur in/met het landschap --- 728 --- 710.9 --- woonwagens --- Gebouwen (architectuur) --- Tijdelijke architectuur --- Flexibele architectuur --- Mobiele architectuur --- Verplaatsbare architectuur --- Modulaire architectuur --- Opblaasbare architectuur --- Prefab architectuur --- 721.6 --- Huizen (architectuur) --- Woningen (architectuur) --- architectuur, overige bijzondere onderwerpen

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Housekeeping --- Private houses --- apartments --- interior decoration